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Discover the brand new 24k Gold straightening irons taking America by storm.

...with Paul Mitchell NEON. Powered by sugar for sweet hair results, NEON sets the standard for emerging trends.

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Introducing the NEW Pureology range for fine, colour treated hair in need of a weightless, full bodied lift.

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*A message to our customers- Alterna are going through a period of rebranding and reorganisation. We..

£34.99 £53.99

A revolutionary new formula that reduces breakage for softer, smoother and thicker hair. You ma..

£31.99

The perfect pair for younger looking hair!A luxurious, anti-aging sulfate-free cleansing shampoo and..

£34.99 £45.00

Save your hair from further damage with this hair repair gift set from Alterna!Give your hair a comp..

£39.99 £54.00

The perfect summer gift pack from Pureology for dry, brittle and damaged hair. Pack Contains:Pu..

£24.99 £31.00

For clear definition use…COMPLETE is the only hair and body wash you will ever need. As a complete 3..

£10.99 £12.95

Experience 70-Day vibrant color and shine with the NEW Infinite Colour Hold shampoo and condit..

£45.99 £69.00

The Hot Tools Curl Bar iron is designed to set the “bar” as the newest, most innovative curling iron..

£89.99 £100.00