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If you are new to Born, we have a good reason why you should trust us and try out our service too.

We aim to help you find the perfect hair care products at the best price to make you look and feel amazing, as well as share with you our expertise in all things hair and skin care. 



Discover The Secrets Of Decleor


From anti-aging to sensitive skin, Decleor's 100% natural ingredients suit all skin types and concerns.


Our No.1 Best Selling Duo


This sulfate free anti-aging shampoo and conditioner restores nourishing moisture to dry, damaged hair.

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New Year New You!


Need an energy boost this 2018? We have a range of luxurious scents specifically created to suit your every need.



A New Angle On Curls


Set the bar with the innovative Hot Tools CURLBAR. Achieve long lasting curls in seconds.


Mirrorsmooth Hair!


Add shine and smooth dry, damaged hair with the Paul Mitchell Awapuhi Wild Ginger range.

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For Beautiful Plumped Lips


Hydrate, plump and smooth tired skin and lips with the Beauty Boulevard Divine Hydra-Gel Mask collection.

Bestsellers

Alterna Caviar Moisture Shampoo & Conditioner Duo 2 X 250ml

Alterna Caviar Moisture Shampoo & Conditioner Duo 2 X 250ml

The perfect pair for younger looking hair!A luxurious, anti-aging sulfate-free cleansing shampoo and..

£59.00

Alterna Caviar Repair Rx Instant Recovery Shampoo and Conditioner Duo 2 X 250ml

Alterna Caviar Repair Rx Instant Recovery Shampoo and Conditioner Duo 2 X 250ml

*A message to our customers- Alterna are going through a period of rebranding and reorganisation. We..

£53.99

Olaplex No. 3 100ml

Olaplex No. 3 100ml

A revolutionary new formula that reduces breakage for softer, smoother and thicker hair. You ma..

£31.99

Neal & Wolf Cleanse & Treat Shampoo & Conditioner Duo 2 X 950ml

Neal & Wolf Cleanse & Treat Shampoo & Conditioner Duo 2 X 950ml

Save your hair from the damage and prevent future breakage. The Ritual duo that you need to repai..

£32.99 £41.95

Featured

Neal & Wolf Men's COMPLETE 3-in-1 Shower Gel 250ml

Neal & Wolf Men's COMPLETE 3-in-1 Shower Gel 250ml

COMPLETE is the only hair and body wash you will ever need. As a complete 3-in-1 shampoo, conditione..

£10.99 £12.95

Hot Tools CURLBAR 25mm

Hot Tools CURLBAR 25mm

The Hot Tools Curl Bar iron is designed to set the “bar” as the newest, most innovative curling iron..

£81.89 £100.00

Pureology Clean Volume Shampoo & Conditioner Duo 2 x 250ml

Pureology Clean Volume Shampoo & Conditioner Duo 2 x 250ml

Pureology Clean Volume Shampoo & Conditioner detangles and infuses hair with lightweight, airy v..

£22.99 £37.00

Neal & Wolf Embrace Ritual Shampoo, Conditioner & Heat Protection Trio Pack

Neal & Wolf Embrace Ritual Shampoo, Conditioner & Heat Protection Trio Pack

A great kit for your hair’s deep cleansing and care. This Neal Wolf Ritual duo is a great pair to..

£15.99 £28.95

Paul Mitchell MITCH Own Your Look Christmas Gift Set

Paul Mitchell MITCH Own Your Look Christmas Gift Set

Fresh style is for the risk takers and the rule breakers!Rev up his hard core handsomeness with the ..

£22.00 £25.90

Redken Diamond Oil Glow Dry Christmas Trio Gift Pack

Redken Diamond Oil Glow Dry Christmas Trio Gift Pack

The Redken Diamond Oil Glow Dry Christmas Trio Gift Pack includes: 1x Diamond Oil Glow Dry Glos..

£24.99

Glitter Lips by Beauty Blvd: Cocoa Loco 30g

Glitter Lips by Beauty Blvd: Cocoa Loco 30g

This brand new, innovative product will revolutionise lip colour as you know it. With an unbelievabl..

£11.50 £12.50

Pureology Strength Cure Superfood Treatment 170g

Pureology Strength Cure Superfood Treatment 170g

Protect and repair your damaged, color-treated hair with the Pureology Strength Cure Superfood Treat..

£24.99 £26.50

Neom Energy Burst On The Go Mist 5ml

Neom Energy Burst On The Go Mist 5ml

Pure, natural energy…there’s nothing better! But sometimes we need a little extra help to invigorate..

£6.99 £8.00

Beauty Blvd Divine Hydra- Gel Eye Mask x2

Beauty Blvd Divine Hydra- Gel Eye Mask x2

Introducing the Divine Hydra-Gel Eye Mask, part of the newly launched Divine Hydra-Gel range by Beau..

£8.50

nak Colour Masque Coloured Conditioner in Violet Pearl 265ml

nak Colour Masque Coloured Conditioner in Violet Pearl 265ml

Gold be gone with Violet Pearl. Banish the brass and transform yellow tones into a more desirable cr..

£24.99 £26.00

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