FREE shipping on all UK orders over £25. Total Satisfaction Guarantee!

If you are new to Born, we have a good reason why you should trust us and try out our service too. We guarantee that if a product bought from our website does not work for you we will change it for something that does or refund your money when you return the item. We don't think you can ask for a fairer returns policy than that!



Gets Hot....Stays Hot!


Discover the brand new 24k Gold straightening irons taking America by storm.


Stand Up To Bullying


...with Paul Mitchell NEON. Powered by sugar for sweet hair results, NEON sets the standard for emerging trends.


The NEW Clean Volume Range


Introducing the NEW Pureology range for fine, colour treated hair in need of a weightless, full bodied lift.

Bestsellers

Alterna Caviar Repair Rx Instant Recovery Shampoo and Conditioner Duo 2 X 250ml

Alterna Caviar Repair Rx Instant Recovery Shampoo and Conditioner Duo 2 X 250ml

*A message to our customers- Alterna are going through a period of rebranding and reorganisation. We..

£34.99 £53.99

Olaplex No. 3 100ml

Olaplex No. 3 100ml

A revolutionary new formula that reduces breakage for softer, smoother and thicker hair. You ma..

£31.99

Alterna Caviar Moisture Shampoo & Conditioner Duo 2 X 250ml

Alterna Caviar Moisture Shampoo & Conditioner Duo 2 X 250ml

The perfect pair for younger looking hair!A luxurious, anti-aging sulfate-free cleansing shampoo and..

£34.99 £45.00

Alterna Caviar Repair Rx Shampoo & Conditioner Duo  2 X 250ml Gift Set

Alterna Caviar Repair Rx Shampoo & Conditioner Duo 2 X 250ml Gift Set

Save your hair from further damage with this hair repair gift set from Alterna!Give your hair a comp..

£39.99 £54.00

Featured

Pureology Hydrate Summer Gift Pack With FREE Strength Cure Travel Duo

Pureology Hydrate Summer Gift Pack With FREE Strength Cure Travel Duo

The perfect summer gift pack from Pureology for dry, brittle and damaged hair. Pack Contains:Pu..

£24.99 £31.00

Neal & Wolf Men's COMPLETE 3-in-1 Shower Gel

Neal & Wolf Men's COMPLETE 3-in-1 Shower Gel

For clear definition use…COMPLETE is the only hair and body wash you will ever need. As a complete 3..

£10.99 £12.95

Alterna Caviar Infinite Colour Hold Shampoo & Conditioner Duo 250ml

Alterna Caviar Infinite Colour Hold Shampoo & Conditioner Duo 250ml

Experience 70-Day vibrant color and shine with the NEW  Infinite Colour Hold shampoo and condit..

£45.99 £69.00

Hot Tools CURLBAR 25mm

Hot Tools CURLBAR 25mm

The Hot Tools Curl Bar iron is designed to set the “bar” as the newest, most innovative curling iron..

£89.99 £100.00

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