Redken is known for providing inspiring, fashion-forward and innovative products and services and an industry-leading education platform to the professional industry for more than 50 years. The leader in the US, Redken brings NYC style and creativity to the worldwide salon community.
In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is fueled by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.
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