Transformative, versatile, indulgently playful hair care to empower self-care & self-expression.
Vegan Botanical Caviar formulas. 50% post-consumer recycled plastic packaging. Compelling aromas & textures plus an endlessly flexible mix & match system that keeps up with your ever-changing lifestyle. We believe that hair care is self-care. The newest expression of Alterna Haircare's transformational experience. High-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures & the benefits of Vegan Botanical Caviar. Vegan formulas elevate your haircare routine & make it fun & effortless to create customizable, beautiful looks.