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Why does hair colour fade? 


Hair colouring's face a constant battle from our surroundings to stay looking their best - there is constant bombardment from UV Rays, every shower you take causes the colour to resolubilise bit by bit - even if you were to shower without a hair product and just water it would still have a gradual effect on the hair colour. It's also worth noting the cooler the temperature of the water you wash the hair with the better. Heat application from styling tools is another factor, be it straightening, blow drying, curling, etc., the direct application of heat to your hair will always cause colour degradation if sufficient heat protection isn't used. Chlorine from swimming pools when you go for a dip - the list goes on and on.




Also bear in mind that insufficient processing time can also cause the colour to fade easily, for example those with grey hair should take a little longer to allow the product to sink in on application as grey hair cuticles are more tightly packed. Ideally, you should also wait 24 hours after the colour application before having your first shower.


The fight against colour fade


Given all of the factors above are constantly tugging that precious colour away from your hair, the most impactful measure you can take is to use a colour friendly shampoo and conditioner duo (we'd always recommend using both, not just one or the other) and to always use  your favourite heat protection spray when using styling tools. Looking out for products with UV protection is always recommended too.


Below we look at some of the best options on the market for you today...


Redken Colour Extend Magnetics


The Redken Colour Extend Magnetics Duo shampoo and conditioner is formulated to thoroughly cleanse your hair, making it softer and smoother than ever, and more importantly enhancing the colour of your hair. Redken's specialist RCT technology is said to target the root, core and tip of each hair strand. Protein works to add structure in addition to conditioning and restoration benefits. Boasting a repairing formula that also helps to detangle your hair, this conditioner not only extends the life of your colour but also works to give you a softer, smoother and more conditioned feel all over.


Alterna Caviar Colour Hold 

Alterna Caviar Infinite Colour Hold Shampoo is a gentle, sulfate and paraben-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimising colour fade for lasting colour vibrancy while replenishing lost moisture. The shampoo gently removes dirt and impurities without stripping essential moisture or oils, leaving your locks looking refreshed, revitalised, shiny and colourful!

Experience 70-Day vibrant colour and shine - clinical study results below:
Clinically shown results after 70 days: 100% of participants felt their colour was rich, shiny and vibrant. 93% users agreed the test regimen combated fade-out. 93% users agreed the test regimen combated dry-out. 97% users agreed the test regimen gave them lasting colour. *With use of Caviar Infinite Color Hold Shampoo, Conditioner and Vibrancy serum when used as a leave-in treatment vs. untreated hair.






Pureology Range
 
Pureology do not have a single specific colour related shampoo, however their entire range is sulfate and paraben free - they've effectively made all of their shampoo's colour friendly. As all their products are gentle and friendly to your hair colour, you can pick and choose the ideal type for you be it smooth perfection, strength cure, hydrate, etc. while not worrying about your colour fading and getting the primary intended benefit of that range too. You can see the full Pureology Range here. 




Neal & Wolf Range


Similarly to Pureology, the entire Neal & Wolf range is both paraben and sulfate-free, once again meaning they are all suitable for coloured hair. The lower pH of the products holds the cuticles shut thus ensuring no damage is done. Once again here you can pick and choose an effective secondary benefit from the product based on what suits you best while knowing your primary aim of maintaining your luscious colour isn't going to be an issue. 




Hopefully some of the tips in this article will have given you a helping hand in making sure your salon visits for colour re-application are that little bit less frequent! 


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