Experience 70-Day vibrant color and shine.

Alterna Caviar Infinite Color Hold Shampoo is a gentle, sulfate-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture.

Clinically shown results after 70 days: 100% of participants felt their color was rich, shiny and vibrant. 93% users agreed the test regimen combated fade-out. 93% users agreed the test regimen combated dry-out. 97% users agreed the test regimen gave them lasting color.

With use of Caviar Infinite Color Hold Shampoo, Conditioner and Vibrancy serum when used as a leave-in treatment vs. untreated hair.

How to use: Massage throughout wet hair, rinse. Repeat if necessary.